3RD-ne-cor-Seneca-1918-Billboards-mr-THEN

THEN: Foster and Kleiser, the outdoor advertising monopoly, in 920 claimed that it did more than 90 percent of billboards in the Northwest. Here two years earlier, at the northeast corner of Seneca St. and Third Avenue, it poses some of its most ornate work like posh picture frames on a fireplace mantle.

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