(click to enlarge photos)
Published in The Seattle Times online on Nov. 13, 2025
and in Pacific NW Magazine of the printed Times on Nov. 16, 2025
Expresso insight 50 years ago still inspires Cafe Allegro
By Jean Sherrard
Blink and you might miss it. Nestled in a University District alley just off The Ave, Café Allegro is an unassuming temple to coffee — and community.
For the past 50 years, its caffeinated regulars, many from the UW campus one block east, have gathered to study, create, reflect and converse in a locale that seeded ideas and conventions that forever transformed how the world sees and drinks coffee.
The café’s first owner, Dave Olsen, had no grand ambitions when he first opened its doors. After serving as an Army air-defense officer in Seattle, followed by two years as a carpenter, he rode his bicycle to San Francisco in search of direction.
North Beach’s legendary Caffè Trieste, often cited as
the first espresso coffeehouse on the West Coast, offered a roadmap.
“I was completely smitten,” he says, “by the taste and aroma of coffee, the whole vibe of a café.”
Olsen returned to Seattle in pursuit of a dream. In December 1974, he signed the lease for an improbable location — the alley garage of a former U-District mortuary — and, with $17,000 in cash and buckets of sweat equity, he opened Café Allegro in May 1975. He had assembled all the essentials: an Italian espresso machine, fresh-roasted beans, recipes and techniques.
Then the first customer strolled in.
“He walks up to the counter and orders a cappuccino,” Olsen says. “I did the best I could, slid it across the counter, and took his money.”
They made eye contact, and Olsen had a lightbulb moment.
“I suddenly realized it’s all about connecting with people and taking care of them,” he says. “That has served me ever since.”
After 11 years at Allegro, Olsen accepted a job under a
rising young executive at Starbucks named Howard Schultz.
“We really hit it off,” Olsen says. “Howard was the creative force with business acumen and ambition. I was sleeves-rolled-up behind the counter, roasting coffee and training people.”
Schultz bought Starbucks’ original six Seattle storefronts and within a decade expanded to more than 1,000 shops. Olsen served as the chain’s first green-coffee buyer, scouring the world in search of beans.
In 1990, Olsen sold Café Allegro to then-managers Nathaniel Jackson and Chris Peterson, who continue the traditions Olsen established. Peterson juggles his day job as a lawyer with managing
the café and takes pride in roasting Allegro’s signature coffees.
“Our focus has always been the coffee and the community,” Peterson says. “We encourage people to hang out all day — to socialize and connect. And we’ve always been that way.”
WEB EXTRAS
For our narrated 360-degree video featuring the Allegro and environs, click here.
Also, check out a video of Clay Eals’ Steve Goodman biography event held in the cafe’s upstairs room on Oct. 3, 2008. Clay’s book, Steve Goodman: Facing the Music, is now in its updated 6th printing!
Finally, a selection of photos from photographer Bill Kuhns, who’s documented Allegro life and times for decades.
