Ruth Prins: the promotion

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The promotion

No effort was spared by KING-TV and others to promote the jewel they had in Ruth Prins, as reflected in these thank-you cards, press releases, internal memos and other materials:

April 1954 KING-TV news release. (Courtesy Debra Prins)
1950s Valentine thank-you card. (Courtesy Debra Prins)
1950s Valentine thank-you card. (Courtesy Debra Prins)
1950s thank-you card. (Courtesy Debra Prins)
1950s thank-you card. (Courtesy Debra Prins)
1950s thank-you card. (Courtesy Debra Prins)
Thank-you card featuring Bengie Bear. (Courtesy Debra Prins)
1950s thank-you card featuring Henry Goose. (Courtesy Debra Prins)
1950s thank-you card. (Courtesy Debra Prins)
1950s anti-poison letter to parents. Click to read pdf showing the reverse side. (Courtesy Debra Prins)
Jan. 15, 1954, KING memo on “Wunda Wunda” mail. (Courtesy Debra Prins)
1950s Wunda Wunda applique. (Courtesy Debra Prins)
April 19, 1954, KING-TV merchandising memo. (Courtesy Debra Prins)
Aug. 11, 1954, KING-TV memo on audience share. (Courtesy Debra Prins)
Nov. 14, 1954, Jungle Lore. (Courtesy Debra Prins)
1954 KING-TV program information. (Courtesy Debra Prins)
1954 Ruth Prins personality profile. Click image to read two-page pdf. (Courtesy Debra Prins)
April 1954 “Name the Girl” contest. Click the image to see the two-page pdf. (Courtesy Debra PrinsS)
December 1955 KING-TV Trade Views Christmas card. (Courtesy Debra Prins)
Dec. 18, 1955, Kiddies Christmas Party flier. (Courtesy Debra Prins)
Feb. 15, 1956, KING-TV press release. (Courtesy Debra Prins)
Nov. 18, 1957, KGW-TV Portland press release. (Courtesy Debra Prins)
Nov. 27, 1957, Multnomah book-fair flier. (Courtesy Debra Prins)
April 2, 1958, KGW-TV Portland press release. (Courtesy Debra Prins)
June 1958 TV Junior Star Album. (Courtesy Debra Prins)
June 9, 1958, Portland Junior Court Dinner. (Courtesy Debra Prins)
After-1958 KING-TV Celebrity Corner flier. (Courtesy Debra Prins)
March 1959 KCTS-TV press release on “Compass Rose.” (Courtesy Debra Prins)
1959 “Compass Rose” program guide. (Courtesy Debra Prins)
January 1960 Ampex Head Lines release on burglar walking through “Wunda Wunda” set. (Courtesy Debra Prins)
Jan. 29, 1960, KING-TV press release on release on burglar walking through “Wunda Wunda” set. (Courtesy Debra Prins)
In the early 1960s, KING-TV promotes Ruth’s new “Wunda Wunda” set, a rotating hut. (Grady-Jentoft Photography, courtesy Debra Prins)
Sept. 4, 1962, KING-TV press release on children’s shows. (Courtesy Debra Prins)
Sept. 19, 1966, KING flier for International Festival.

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Now & Then here and now

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