Seattle Now & Then: the Grand Illusion Cinema, 1937

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THEN1: In this southeast view at 50th Avenue and University Way in 1937, the second floor of this dental building makes up the footprint of today’s Grand Illusion Cinema. A barber shop operates at lower right. Attached to the building at left is a furrier-tailor business topped by a Dutch gambrel roof. Above it is the tower of University Christian Church, built in 1923-1928 and demolished in 2019. (Puget Sound Regional Branch, Washington State Archives”
NOW1: To celebrate the city’s historic movie theaters, 9 volunteers and staff from Historic Seattle stage their annual “heart bomb” during valentine’s week 2023 at the base of the Grand Illusion Cinema. Near the end of its 1937 namesake film, set in World War I, two soldiers speak its theme. “We’ve got to finish this bloody war. Let’s hope it’s the last,” says one. The other replies, “That’s all an illusion.” (Jean Sherrard)

Published in The Seattle Times online on April 9, 2023
and in PacificNW Magazine of the printed Times on April 6, 2023

After 53 years, cozy movie house maintains its ‘Grand Illusion’
By Clay Eals

In a military war, the weapons are guns and bombs, the results often instant, destructive and unthinkable. But in an economic battle, the weapons are dollars, the results frequently incremental, insidious and no less calamitous to the societal soul.

Enter the tiny Grand Illusion Cinema in the U District. Or should we say exit?

NOW: In the Grand Illusion Cinema lobby are posters for “The Grand Illusion” (1937) and, smaller, “Some Like It Hot” (1959). (Clay Eals)

Sharing the name of the famous 1937 anti-war film directed by Jean Renoir, the cozy 68-seat arthouse soon could face the wrecking ball. It’s nestled on the second floor of a funky 103-year-old conglomeration of low-rise retail buildings along hillside 50th Street at its intersection with University Way,

Click the image to see the Kidder Mathews site proposal.

The West Coast commercial real-estate firm Kidder Matthews is asking $2.8 million for the 4,120-square-foot site, zoned for a maximum six floors and destined for apartments. The Grand Illusion holds a two-year lease but could be bought out anytime. To survive, it could be forced to move, to whereabouts unknown.

THEN3A: Randy Finley, founder of The Movie House (renamed the Grand Illusion Cinema in 1979) poses outside the theater in 1975. “I didn’t know enough to be a film guy, but I did love a good story,” he says. “Every place we went to, my audience followed me, and it worked.” (Courtesy Amy Hagopian, The Daily, University of Washington and Patricia Clark-Finley)

Its footprint a former dental office, the theater took root in May 1970 as the vision of perennial University of Washington literature student Randy Finley, who wanted to show films based on great books. He called it The Movie House, he says, “because there was a little house there.”

Quickly it became the home of foreign and offbeat fare, classic and obscure, including festivals featuring Buster Keaton, Harold Lloyd and West Seattle-bred Frances Farmer. When attendance lagged, Finley repeatedly brought in the dependable “King of Hearts” (1966) and “A Thousand Clowns” (1965) to fill the till.

Oct. 28, 1972, Seattle Times, p27.

Each December starting in 1971, several years before “It’s a Wonderful Life” (1946) became a TV staple due to lapsed copyright, Finley screened the Christmas Eve-based classic. He publicly labeled it “the nicest film The Movie House could ever offer.” Routinely, audiences cheered when the film’s ecstatic George Bailey ran through Bedford Falls and shouted “Merry Christmas, movie house!” The annual tradition has lasted 52 years.

NOW3: Randy Finley today. After shedding the Guild 45th, Seven Gables, Crest and other theater holdings in the late 1980s, Finley operated a winery near Bellingham from 1991 to 2017. He’s optimistic the Grand Illusion will find a new home, if need be. “There’s still the University of Washington, and that’s a lot of people,” he says. “It’s a very attractive place for people to live and want something to do.” (Courtesy Patricia Clark-Finley)

The brash Finley (“I know the value of being heard; I made a lot of noise”) eventually built an indie theater empire of 20 Northwest screens. He ceded The Movie House in January 1979 to milder-mannered Paul Doyle, who renamed it the Grand Illusion — not just for the Renoir film, he says, but also cannily for “the medium of movies itself and, some would say, the nature of life.”

After Doyle left in 1997, Northwest Film Forum became the owner, and the theater went non-profit. Today, the development clock is ticking. “We’re biding our time,” says Brian Alter, manager for the past 13 years. “Everybody doesn’t want to see it go away.”

Is that hope the grandest illusion of all?

WEB EXTRAS

Thanks to Eugenia Woo, Kji Kelly, Taelore Rhoden, Evan Bue, Jessica Albano, Tracey Gurd, Jennifer Ott, Andrew Weymouth, Amy Hagopian, Betty Udesen, Jake Renn, Amanda Cowan and especially Brian Alter, Paul Doyle, Maitland Finley, Patricia Clark-Finley and Randy Finley for their invaluable help with this installment!

To see Jean Sherrard’s 360-degree video of the “Now” prospect and compare it with the “Then” photos, and to hear this column read aloud by Clay, check out our Seattle Now & Then 360 version of the column.

Below are 12 additional photos and, in chronological order, 41 historical clips from The Seattle Times and Seattle Post-Intelligencer online archive (available via Seattle Public Library) and Washington Digital Newspapers, that were helpful in the preparation of this column.

THEN2: In this 1966 view, facing south, stairsteps reach the structure that connects the site’s two buildings, It serves today as the Grand Illusion Cinema’s entrance and lobby. (Puget Sound Regional Branch, Washington State Archives)
NOW2: At the Grand Illusion Cinema entrance on 50th Avenue Northeast, 13 volunteers and staff rom Historic Seattle display “heart bomb” signs during valentine’s week 2023. (Jean Sherrard)
THEN3B: Randy Finley, founder of The Movie House (renamed the Grand Illusion Cinema in 1979) poses inside the theater in July 1975. (Courtesy The Columbian, Vancouver, Wash., HistoryLink and Patricia Clark-Finley)
THEN4: This southeast-facing view, also said to be from 1937, shows the same building in a different incarnation, with a grocery in place of the first-floor dentistry and a display sign shop on the second floor in the footprint of today’s Grand Illusion Cinema. At lower right, a haircut at the “U” Heights Barbershop, is advertised at 40 cents. (Puget Sound Regional Branch, Washington State Archives)
THEN5: This Feb. 7, 1956, view, facing southeast, shows the same building, with Bud Taylor Flowers and Gifts on the first floor and dentist Harrison E. Young practicing in the second-floor footprint of today’s Grand Illusion Cinema. (Puget Sound Regional Branch, Washington State Archives)
NOW4: Historic Seattle volunteers and staff prepare to enjoy the Seattle-based film “Singles” (1992) at their “heart bomb” photo event at the Grand Illusion Cinema. (Jean Sherrard)
NOW: In the Grand Illusion Cinema lobby, patrons line up to enter the theater. (Clay Eals)
NOW: In the Grand Illusion Cinema lobby are posters for “The Grand Illusion” (1937) and “It’s a Wonderful Life” (1946). (Clay Eals)
NOW: Outside the Grand Illusion Cinema entrance hang two film reels. (Clay Eals)
University Christian Church, which peeks out at the upper left of our first “Then” photo, stands in 2019 soon before its demolition. (Eugenia Woo)
University Christian Church, which peeks out at the upper left of our first “Then” photo, stands in 2019 soon before its demolition. (Eugenia Woo)
May 21, 1970, Seattle Times, p65, first daily newspaper listing for The Movie House.
May 22, 1970, Seattle Post-Intelligencer, p66.
May, 22, 1970, Seattle Post-Intelligencer, p77.
May 24, 1970, Seattle Times, p46.
Oct. 9, 1970, Seattle Post-Intelligencer, p68.
Oct. 10, 1970, Seattle Times, p12.
Jan. 10, 1971, Seattle Times, p36.
Nov. 14, 1971, Seattle Times, p141.
Feb. 5, 1971, Seattle Times, p93.
Dec. 18, 1971, Seattle Post-Intelligencer, p15.
Nov. 20, 1972, Seattle Post-Intelligencer, p11, Emmett Watson.
Jan. 13, 1974, Seattle Times, p67.
March 10, 1974, Seattle Post-Intelligencer, p126.
Aug. 15, 1974, Seattle Times, p16.
April 26, 1975, Seattle Post-Intelligencer, p10.
May 16, 1975, Seattle Post-Intelligencer, p47.
1975, The Daily, University of Washington. (Courtesy Patricia Clark-Finley)
April 26, 1976, Seattle Post-Intelligencer, p10.
May 29, 1977, Seattle Times, p57.
December 1977, View Northwest, p1. (Courtesy Patricia Clark-Finley)
December 1977, View Northwest, p2. (Courtesy Patricia Clark-Finley)
March 3, 1978, Seattle Times, p63.
Aug. 6, 1978, Seattle Post-Intelligencer, p71.
Aug. 11, 1978, Seattle Post-Intelligencer, p50.
Dec. 13, 1978, Seattle Times, p101.
1978 Seattle Weekly cover. (Patricia Clark-Finley)
Jan. 3, 1979, Seattle Post-Intelligencer, p10.
Jan. 5, 1979, Seattle Post-Intelligencer, p50.
March 1, 1979, Seattle Times, p22.
1979, Seattle Post-Intelligencer.
Dec. 13, 1981, Seattle Times, p125.
Sept. 9, 1984, Seattle Times, Pacific magazine cover.
Sept. 9. 1984, Seattle Times, Pacific magazine, p322.
Sept. 9, 1984, Seattle Times, Pacific magazine, p323.
Sept. 9, 1984, Seattle Times, Pacific magazine, p324.
Sept. 9, 1984, Seattle Times, Pacific magazine, p325.
Sept. 9, 1984, Seattle Times, Pacific magazine, p326.
Feb. 12, 1989, Seattle Post-Intelligencer, p80.
Jan. 17, 1997, Seattle Post-Intelligencer, p86.

March 16, 2001, Seattle Post-Intelligencer, p99.
Dec. 11, 2001, Seattle Post-Intelligencer, p35.
Dec. 11, 2001, Seattle Post-Intelligencer, p36.

 

Aug. 14, 2002, Seattle Times, pC6.
March 30, 2003, Seattle Times, Pacific magazine, p178.
March 30, 2003, Seattle Times, Pacific magazine, p179.
March 30, 2003, Seattle Times, Pacific magazine, p181.
March 30, 2003, Seattle Times, Pacific magazine, p180.
March 30, 2003, Seattle Times, Pacific magazine, p182.
March 31, 2004, Seattle Post-Intelligencer, p39.
March 31, 2004, Seattle Post-Intelligencer, p40.
Nov. 27, 2022, Seattle Times, p28.
Nov. 27, 2022, Seattle Times, p29.

 

One thought on “Seattle Now & Then: the Grand Illusion Cinema, 1937”

  1. What an amazing trove of photos and clippings. The very first ads from May 1970 are especially cool to see. Thank you for all the detective work!

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