Seattle Now & Then: The Times’ Automatic Football Player, circa 1925

(click to enlarge photos)

THEN: From the Hotel Rainbow at the northwest corner of Steward Street and Fifth Avenue, a Times photographer records a crowd of Husky fans following their team on The Times Automatic Football Player during the team’s visit – most likely in 1925 – to Berkeley, California for a game with the league-leading Bears. (Courtesy, Museum of History and Industry)
NOW: The Times Building, far right, and the Times Square Garage, far left, survive, as does the landmark Medical Dental Building, right-of-center, and its contiguous neighbor to the south, the five floor northwest corner of what was built in 1916-1919 as the Frederick and Nelson Department Store.

With a longing for television, a medium they did not yet know, or a train ticket to California, the thousands of Husky fans squeezed here within the limits of Seattle’s Times Square, settled instead for the The Times Automatic Football Player.  Displayed to the masses from a hut attached to the northeast corner of the Times Building, the Player was a creation of this newspaper’s Sports Section.  It showed the vital statistics of a game on a gridiron – somehow. Variations of the player were also used for baseball, prizefights and elections.

This photo is dated 1927.  ;Note that construction on he Orpheum Theatre on the right is nearly completed.   The Automatic Football Player is holding to the Times building on the left.

On the far-right of this week’s featured Webster and Stevens Studio photograph (at the top), you can see a cross-section of the Player’s “projection booth” (we will call it) attached to the elegant terra-cotta tiles of The Times Building,  The year is either1923 or 1925. We are not yet sure.  Both the candidate games were with the California Bears, and played on the University of California’s Berkeley campus.  The Seattle Times for November 16, 1923 promised with a banner headline across the paper’s front page that witnessing the “big game reproduced play by play on the Times Automatic Football Player” would be “the next best thing to going to Berkeley.”

For the November 14, 1925 game with the Bears, The Times estimated that “an estimated 80,000 Seattle fans crowded to listen as the key plays were shouted from an upper window of the Seattle Times Building.”  With this report the newspaper also provided a photograph of “a young woman using a megaphone to describe the game to the Seattle fans.”  That doesn’t seem so “automatic.”  The detail of a panorama of Times Square under the crush of Husky fans seems similar enough to the pan featured here that we will now choose 1925 with something resembling confidence.   (Just now in media res our dancing diplomatic advisor Gavin MacDougal advises us, “Further evidence that today’s ‘then’ is from 1925, not 1923, would be in this column:  Nov. 20, 2010.   There the first line says that the Medical Dental Building (which dominates the “then”) was completed in 1925.)

Cliff Harrison, the Sports Page Editor, did not see the game from a newspaper window, but rather from the Bear’s stadium. When the Huskies won Harrison was more than excited.  He concluded his report, “Tears roll down my check, but I can’t help it.” In the next day Sunday Times Harrison rejoiced, “The Golden Bear is no longer the champion of the West, the uncrowned king of football.  On top of the world tonight sits a silver-tipped husky, the grandest of all dog kind, the symbol of a football leadership for the University of Washington, which today defeated California 7 to 0.”  The editor played with the purple part of the team’s colors.  “They are supreme in the West, great, big-hearted strong-muscled men of the Northwest, men who broke the heart of what was once the champion, men who knew no defeat, who knew no fear as a great hostile crowd booed them for deeds they never did.”  The Times recommended that it would soon be time for Eastern Teams – like Dartmouth and Harvard – to “BOW DOWN TO WASHINGTON.”

WEB EXTRAS

Anything to add, lads?

THEN: While visiting Seattle for some promoting, silent film star Wallace Reid shares the sidewalk at 4th and Olive with a borrowed Stutz Bearcat. (Courtesy, Museum of History & Industry)

THEN: Thanks to Pacific reader John Thomas for sharing this photograph recorded by his father in 1927. It looks north across Times Square to the almost completed Orpheum Theatre. Fifth Avenue is on the left, and Westlake on the right.

THEN: This Webster and Stevens studio photo dates from either late 1917 or early 1918. The grand Frederick and Nelson Department store, rising above Fifth Avenue, has not yet reached its sumptuous Sept. 3. 1918 opening. In the foreground, the much smaller but also elegant flatiron building, bordered by Pine Street, in the foreground, and Westlake and Fifth Avenues to the sides, was razed and replaced also in 1918 by a three story retail block on the same flatiron footprint. (Courtesy, the Museum of History & Industry)

THEN: Built in 1888-89 at the northeast corner of Fourth Avenue and Pine Street, the then named Norwegian-Danish Evangelical Lutheran Church marked the southeast corner of Denny Hill. Eventually the lower land to the east of the church (here behind it) would be filled, in part, with hill dirt scraped and eroded from North Seattle lots to the north and west of this corner. (Courtesy, Denny Park Lutheran Church)

THEN: This rare early record of the Fourth and Pike intersection was first found by Robert McDonald, both a state senator and history buff with a special interest in historical photography. He then donated this photograph - with the rest of his collection - to the Museum of History and Industry, whom we thank for its use. (Courtesy MOHAI)

THEN: Looking west on Pike Street from Fourth Avenue, the variety in the first block of this retail district includes the Rhodes Bros. Ten Cent Store, Mendenhall’s Kodaks, Fountain Pens and Photo Supplies, Remick’s Song and Gift Shop, the Lotus Confectionary, Fahey-Brockman’s Clothiers, where, one may “buy upstairs and save $10.00”. (Courtesy, MOHAI)

THEN: The row house at the southwest corner of 6th Avenue and Pine Street in its last months, ca. 1922-23. (Museum of History and Industry)

THEN: Looking east on Pike Street from Fifth Avenue early in the twentieth century. (Courtesy, Museum of History and Industry)

5th-ave-car-barns-then-mr

THEN: We are not told but perhaps it is Dora and Otto Ranke and their four children posing with their home at 5th and Pike for the pioneer photographer Theo. E. Peiser ca. 1884. In the haze behind them looms Denny Hill. (Courtesy Ron Edge)

THEN: Thanks again and again to Lawton Gowey for another contribution to this feature, this ca. 1917 look into a fresh Denny Regrade and nearly new “office-factory” at 1921 Fifth Avenue. (Courtesy, Lawton Gowey.)

Great railroad signs, theatre signs and ranks of neon were still the greatest contributors to night light at 4th and Westlake in 1949. (Photo by Robert Bradley compliment of Lawton and Jean Gowey)

THEN: With her or his back to the Medical-Dental Building an unidentified photographer took this look northeast through the intersection of 6th and Olive Way about five years after the Olive Way Garage first opened in 1925. (Courtesy, Mark Ambler)

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